For much (all) of my life, I lamented being born in an era my mind did not belong in. Le sigh!
I’m sure many of you are the same. You dreamt about being a beatnik riding your thumb, a lady in repose on the chaise lounge, so forth and so on. But now it’s 2018 and we have to work on something called your “author brand,” so sniff your smelling salts and let’s do this.
Self-Marketing Through Social Media
You can still live in a dream world. But, you know, sometimes you have to think about your social media presence while you pretend to sip martinis in the ’30s.
The nature of selling books is changing. Much of the responsibility of selling those books is being pushed onto the author. This means you, dear author, who has probably wasted good social media time on reading books or trying to enjoy…
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