So, you have written your book and expect royalties to start rolling in. Then… nothing. You start reading about book promotion and realize you need to spend money to make money. You start running free days and countdown deals. You pay for ads and end up paying people to read your book, which is never a good idea. You then start scratching your head. What is wrong with your book? Why doesn’t it sell?
I recently received a newsletter from Derek Doepker of ebookbestsellersecrets.com which addresses this very issue. Derek lists his checklist for a book’s success. As he puts it, if you don’t answer “yes” to ALL of these questions, then there’s a good chance whatever you do to promote your book will waste a lot of time and money and lead to little or no sales.
- Does my book cover look like it could be seen at a retail…
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