I had hoped to avoid the particular topic I’m about to broach completely; however, as I always talk to you guys about branding, I would be remiss if I ignored the current publishing climate and didn’t take the time to discuss book branding as it relates to your cover and title.
As you likely know, the publishing industry is currently in an uproar over an author who has reportedly trademarked a certain word and is now attempting to prevent all other authors (not just indie-authors) from using said word in book and series titles. I will not be speaking directly to this situation as the legalities are murky, I do not know all of the specifics of the case, and I am not a lawyer or an expert in copyright or trademark law. However, I am a veteran of the publishing industry and a branding specialist, and what I can…
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Thanks for sharing this, Anna