By Frances Caballo
Facebook can be a downright drag. No, I’m not talking about the Cambridge Analytica firestorm or Mark Zuckerberg’s appearance before a Senate hearing, which, by the way, was a real snoozer.
No, I’m talking about Facebook business pages, known among writers as Facebook author pages.
Eons ago, like maybe six years ago in reality, if you wrote a status update on your Facebook author page you could rest assured that about 36% of your fans would see what you’d posted.
Each year since then brought new tweaks to Facebook’s algorithm to the point now that you’re lucky if 1% of your updates make it into your fans’ newsfeeds.
Like I said, a real drag.
Mark Zuckerberg says he changed the algorithm so that people with Facebook profiles could see more of what they want to see, posts from friends and family members.
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