By Frances Caballo
Facebook can be a downright drag. No, I’m not talking about the Cambridge Analytica firestorm or Mark Zuckerberg’s appearance before a Senate hearing, which, by the way, was a real snoozer.
No, I’m talking about Facebook business pages, known among writers as Facebook author pages.
Eons ago, like maybe six years ago in reality, if you wrote a status update on your Facebook author page you could rest assured that about 36% of your fans would see what you’d posted.
Each year since then brought new tweaks to Facebook’s algorithm to the point now that you’re lucky if 1% of your updates make it into your fans’ newsfeeds.
Like I said, a real drag.
Mark Zuckerberg says he changed the algorithm so that people with Facebook profiles could see more of what they want to see, posts from friends and family members.
I, of…
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I have my own Facebook group and it’s definitely worth it – it’s just hard to keep active!