As you know, comments on an Amazon page can make or break a product. That’s why the company says that more than 99 percent of its reviews are legitimate because they are written by real shoppers who aren’t paid for them.
But a Washington Post examination by Elizabeth Dwoskin and Craig Timberg found a majority of reviews in certain categories with certain characteristics such as repetitive wording that people probably cut and paste in. In other words, fake reviews.
Amazingly enough, many of these fraudulent reviews originate on Facebook, where sellers seek shoppers on dozens of networks, including Amazon Review Club and Amazon Reviewers Group. Shoppers are asked to give glowing feedback in exchange for money or other compensation.
The Law Of Unintended Consequences
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