Should Authors Invest In Book Marketing Or Book Publicity?

Motown Writers Network . . . Michigan Literary Network

To be clear, the question really is not should an author an author invest in either book marketing or book publicity, but rather, how much of each?
Book marketing covers sales and advertising, including things like speaking, book signings, website development, and handing out fliers.
Book publicity covers the media, both traditional media (TV, radio, print, online) and social media (blogs, podcasts, FB, Twitter, LI, Instagram, You Tube).
You need not to choose one over the other but to be involved in both – in big quantities of time, money, and effort.
Even though I’ve been involved in promoting authors and books to the news media for nearly 30 years, I will state that book marketing may be more important than PR.  However, to succeed at selling your book, you’ll need some help from the news media.

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About Anna Dobritt

Anna Dobritt is an independent eBook author and an indie publisher of RPG PDFs and fantasy maps through Cartography Unlimited for RPGs. She loves to read and write, and lives in Michigan. Anna enjoys watching Dr. Who, both the classic episodes from the 1960s-1980s and the current episodes. Anna has three trilogies in the queue: Ravynwyng Chronicles Universe – Volume 1: The Beginning has been released, and Volume 2: Discovery, is going through the editing and revision process, with plans to self-publish in 2016. Volume 3: Truth is currently being written. Two other trilogies are The Archivist — Lenara Lenquil Adventures, and the Guardian Blades Trilogy. Anna has self-published Volume 1 of the Ravynwyng Chronicles Universe titled The Beginning; three short stories: The Hunter, First Raven, Raven Voice; a novelette titled Raven Flight, and a collection of short fiction titled Whispers from Within. Where the imagination soars on glowing wings! May the words ever flow!
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